Module Dilemma: My group members are not active and engaged.
Module Objective: Provide technical skills that increase member engagement in social media groups.
Just as there are introverts and extroverts in any real-world gathering, there are active and less vocal folks online. There can be a number of reasons why people may not actively participate in an online group. Member engagement helps to digital community stewards assess how their content is perceived by their audience. Some standard metrics that are used to gauge engagement include likes, comments, social shares, saved items, click-throughs, and retweets.
Through this Module the Digital Community Steward Will:
- Understand the meaning and importance of member engagement.
- Learn how to increase member engagement and utilize Facebook badges.
- Learn how to increase member engagement through insights and analytics.
Attachments (available for download):
Member Engagement – Facilitator’s Guide
Member Engagement– Participant Guide
Member Engagement – Online Course
- To register on Edapp for the Digital Community Stewards online courses, please create a new EdApp learner account (Mobile or Desktop) using this course collection invite link. In case you’re asked for an invite code, please enter BSYUSAVIMMM.
- For more information on our online courses, click here.
To view the other modules in the Digital Community Stewards Training, click here.
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