Influencer Projects

Cross-Sectoral COVID-19 Responses

The following COVID-19 response projects from our Influencers for Change incorporate cross-cutting social issues.

The COVID Law Series [Nigeria]

This weekly video series by Jake Okechukwu Effoduh will cover legal issues surrounding COVID-19 through knowledge mobilisation and creativity, social media and traditional media engagement, and expert dialogue on various legal issues. Experts will include leading lawyers, medical experts, prominent scientists, celebrities, and fellow Influencers who will speak about the legal issues around the COVID-19 pandemic in Nigeria and beyond. The platform will give people the opportunity to engage and gain substantive and analytical legal information.

Digital Literacy for Employability & Influencer Marketing Towards Positive COVID-19 Response [Nigeria]

For this project, Joey Shekwonuzhibo will run Digital Literacy workshops and training for those who have lost their jobs as a result of the COVID-19 pandemic to make them employable with digital skills. Outreach will also include radio dramas and documentaries about how people have been coping with the pandemic. Accompanying this digital effort will be in-person components such as community campaigns and skits for remote areas with language barriers to educate populations on the dangers of misinformation.

Support for Informal Settlements in Response to COVID-19 [Kenya]

Kelvin Maina’s project will focus on connecting with disabled and young families in informal settlements who have lost their jobs due to COVID-19 and providing them with food packages. It will also include installing handwashing stations for small businesses who were affected by the pandemic and covering how they are coping with economic strains. This work will be posted on social media channels to facilitate conversations around COVID-19 information.

COVID-19: Responding to the Pandemic, Providing Climate Change Solutions [Nigeria]

Through this project, Nankpak Cirfat hopes to support multiple United Nations Sustainable Development Goals (Good Health and Wellbeing, Gender Equality, Decent Work and Economic Growth, and Climate Action) while responding to the COVID-19 pandemic. Through a combination of digital and in-person components—such as weekly podcasts, informative radio jingles, and widespread tree-planting—the project aims to mobilise and engage individuals in Plateau State to positively influence public perception of COVID-19 and become climate change ambassadors. The target audience is women and youth who were affected by job loss as a result of the pandemic.

COVID-19 Resilience Program Platform Plan for the Youth [Kenya]

The main objective of Nicanory Muhando’s program is to help Kenyan youth be resilient in the face of the COVID-19 pandemic by measuring the rate at which they have been challenged by it, debunking myths about the vaccine, and urging them to take up Ministry-approved vaccines. The program will analyze and monitor information from YouTube to understand the factors that influence their day-to-day challenges during the pandemic.

COVID-19 Vaccination for Children Living in Children’s Homes [Kenya]

The target audience for Rafael Ndwiga (DJ Ruff)’s project is primarily children living with disabilities in children’s homes, who have not been prioritised in the distribution of the COVID-19 vaccine. This initiative will involve mobilizing Kenyan influencers to visit children’s homes and document the COVID-19 problem in addition to supporting them with donations. These efforts will be directed toward an online campaign that highlights the need for vaccinating children living in children’s homes via video clips, pictures, and a documentary across social media channels, at least one major TV station, and one national radio station, in addition to sharing the findings with the Ministry of Health office.