Outreach Campaign Analysis of the National’s Women’s Business Agenda in Central Asia

Search for Common Ground (Search) within the National Women’s Business Agendas for Central Asia project implemented media campaigns to disseminate information about the project. Search, together with the Steering Committee in four Central Asian countries (Kyrgyzstan, Kazakhstan, Tajikistan, and Uzbekistan), designed and implemented creative public outreach campaigns to distribute the National Women Business Agendas and showcase women entrepreneurs as role models in society, building the capacity of Steering Committee members to advance this messaging.